It’s no myth that when you have a marketing and sales department working firmly together, your business is guaranteed to win. Very frequently, an organization’s growth is stunted because of miscommunication between the sales department and the marketing department. It may be the case that offers made by the sales team are totally different from the campaign message sent by the marketing team to possibilities. This is only a model. There are a lot more ways that these two departments could skew with each other which could wind up costing the company even more money.
This issue is understood by Salesforce as it merges everything in one software where everyone from the sales and marketing division can analyse the same lead data and communicate with each other on the most ideal approach to deal with a possibility.
By using Salesforce, your marketing team can qualify leads dependent on a particular rule that will be spoken with the sales team. This makes it simple for the sales team to contact prospects organizing those that meet the requirements provided by the automated lead capability system created by the marketing team.
Standardized Lead Distribution
One of only a few sales representatives may have the option to appreciate finalizing a business negotiation effectively because they are assigned with good prospects by the marketing department. With Salesforce, the lead assignment turns into a normalized and reasonable process as the system, not a human being, determines a lead’s business preparation based on a specific set of criteria.
Nurturing Cold Leads
Because lead data is normalized using Salesforce, the marketing division can easily nurture leads labeled by the sales staff as a cold lead. They can send the proper marketing message while the sales department can focus on ready prospects.